Research:
They started in 1995 as an organization to help environmental groups use technology. They're called Groundwire because they want to be associated with people on the ground and because "ground" is associated with the environment, and the "wire" part is about connecting people and are using technology.
Also possibly significant: To people who know about electricity, a ground wire apparently provides a conducting path to the earth which is independent of the normal current-carrying path in an electrical appliance.
Current logotype design:
Also they used to be called ONE/Northwest, and had a fern logo:
For Wednesday I need at least 20 thumbnail sketches of a logotype idea (a predominant use of a typeface to identify Groundwire) and 20 thumbnail sketches of a symbol design idea (a combination of two different visuals merged into one image), all in black and white.
I think it's helpful that I don't like the logotype they already have. There's a lot going on, with the some letters connected and some not, and then the plugged-in g, and it's not very consistent or easy to read.
The Huffington Post's Green Living initiative appeals to a similar audience with a much more hand-drawn look, and it's still tech-y and online:
I'm thinking maybe some root imagery, because roots deliver resources, and because they symbolize both earthiness and connectedness. To go with this, I want to use a much less sleek, more hand-drawn-looking typeface. I kind of like the
font, for example, because it reminds me of trees, and it's apparently Windsor SB-XBold Condensed.
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